I too have said this to the powers that be, however when explained this fact; it takes the same amount of time to build an l3-4-5 as it does a R75 or R72. The difference in engine, transmission, tires, freights and metal is less than $35,000. We find it almost impossible to sell a new R52. Anyone that can afford a new 52 can pop for the bucks to go 62. It just won't happen - a l5 for $66,000. Price it at $100,000 and it is a fossel before birth. Remember, I have to keep reminding myself this, there is more to a machine than the cost of the components. You have to pay taxes, plant cost such as electricity, engineering costs (a prototype can cost a million bucks hand built) INSURANCE, you have to pay salesmen, servicemen, accountants, auditors, tours through the the plants, security, obselecence, boo-boo's ( fork truck brakes failed and the old fork through the 30.5-32 5 star radial trick),glass breakage, retirement and other worker and sales benefits, dealer and customer defaults (bankruptcies),lawsuits because Freddy didn't adjust the radio buttons correctly, interest waivers, warranties (most warranties aren't really warranties) , operators manuals, dealer floor plan interest, EPA fines, Vandalism, screwups (big tires shipped wrong ) used sales incentives, and you also have to leave a few bucks profit for the old stockholder as well so farmers won't go on the 'net and tell everyone his company is goin to hades in a handbasket 'cause his stock price sucks dirt. There are many other costs so numerous you would get even more bored than you are now reading this long post. (Every mfg of farm machinery has almost the same cost of production ) Sooooo, when you look at a part or a finished product - it ain't all that meets the eye!