these exercises are conducted by an outside research firm who attempt to get into the minds of the ag community. They put the information together and use it to present to 'think tanks' is the best I can describe it, who steers direction of companies like Agco years down the road. The Agco folks know what the answers are 99% of the time but they don't want to miss any trends that might be radiating out there they don't know about. If you notice there are companies who never ask, they just tell the customers the direction they are headed and where to go.