I think the biggest problem which CAT has encountered in the AG business (thus far) is convincing some of thier existing INDUSTRIAl dealers to put a more concerted effort into aggressively marketing and supporting thier AG line, especially here in Canada. Since most everyone on this forum is spectulating towards the future of CAT and, in particular, the lexion Combine, I thought I'd add my "speculative say". CAT in itself is a strong brand name, and we live in a society where companies will (and do) pay huge dollars simply to carry someone else's strong brand name to enhance thier products image. CAT workboots and shoes are an excellent example of this; - I hardly think that CAT gives a dam about the clothing business, yet you see thier name on these products. I think that AGCO might be heading towards this same mindset with thier newly acquired cooperative working arrangement with CAT, and if you carefully read the press release, it states that SElECTED existing AGCO dealers will be marketing the tracked tractors. It would not surprise me in the least to see a full line of AG products being offered in the familiar CAT-yellow colours very soon, and the lexion combine fits well with the "yellow massey's", since the lexion does not offer a Rotary combine, but merely conventional threshing with rotary seperation. Existing AGCO dealers might service the regions which are currently NOT adequately serviced by CAT dealers, thereby giving CAT AG products an IMMEDIATE strong, existing dealer and parts network. Deere might have some very keen competition, afterall!