CAT Corporate isn't the majority parts distributer for ag parts sold by CAT dealers, ClAAS and AGCO are. And, the CAT dealers have done a very good job at rationalizing the price of their ag parts to be directly competitive with the other manufacturers. The fact that who's on top of the ag "MARKETING" industry offers no real utility when "MARKETING" isn't what equals quality and value! History has proven that the "top spot" is very short lived and that mergers, acquisitions and buyouts are inevitable in the ag industry! I select those products that best align with my operation, those which generate the greatest possible productivity available, with the least amount of downtime per hour of operation. Therefore, I do not rely on brand alone to get the job done, but rather on actual product technical and performance data and their highest performance potential extrapolated from that data. And, "at the end of the day" (useful life-cycle) all is depreciated to an acceptable level, usually zero and work goes on. I sure hope it's your brains putting the money in your pocket and not the color of those wheels!