Sorry, Safety problem I missed. Make sure that the winch has an automatic brake mechanism to stop it unravelling when weight is put on the platform. Alternatively you could use a heavy duty linear actuator with the appropiate cable sheaves and cable layout to multiply the travel. Very long travel electric actuators to direct lift the platform would be worth a fortune. Heavy duty linear actuators [ electric rams as used on Agco's ladder lift ] are usually slow but are positive, will hold loads, have brakes built in, work both ways and don't cause much hassle. The long travel square threads out of a couple of wrecked lathes would also work. with one each side, they could be hooked together at the top of the lift with a roller chain and a small,12 volt reversable, geared permanent magnet electric motor such as is used to wind the tailgate windows up and down on a big station wagon autos, [ don't know what you call them! ] could be used to drive the screws. Dirt and dust on the screws would be the biggest problem here but if money comes into it and you have the time and skills this might be your best and cheapest bet. Cheers.