Hello Bill, Are you saying that your competitive dealers would take on a secondary full-line dealership and only represent "part" of the product offeringIJ If so, that was a very common occurance here in SW Ontario years ago. We had numerous New Holland dealers who were also Ford dealers, who literally considered themselves to be "Ford TRACTOR dealers" only, even though Ford (at the time) offered combines, tillage and haying equipment. My uncle inquired about ordering a Ford 642 combine and was told that the dealership only sold and supported New Holland combines (and NOT Ford combines),thus, the full Ford line was NOT being marketed OR supported. Oliver_Cockshutt dealers were just as guilty; - they would push the New Holland line in haying equipment (but not combines),and Cockshutt tractors and combines (but not haying equipment),merely because each respective brand had uniquely better "price points". In fact, the dealer would often discredit the very product of which he was a dealer for, yet didn't wish to sell. You're right; - Deere didn't follow this model, which probably helped them to forge a very loyal, focused dealer network. For example, even though some of the 14T and 24T balers were junk, the Deere dealer network sold and supported them to the fullest.