Ouch! That one hurt! Back to Deere: The only thing that would hurt them in the long run is if they stop building the most reliable stuff. They are never the cheapest, but we generally know what we are going to get. A good solid piece. There may be little troubles, but overall they flat out work. If they ever rest on their laurels, build crap, and still expect top dollar, they will go down the tubes. A reputation built over decades can be gone in a few years. The only other potential issue is that they have to be careful with their dealers. Everybody knows there are too many dealerships and some have to go for the rest to stay in business. If they push too far, set up a Caterpillar-type dealer network and expect people to drive two hours to a dealership, people will decide to give the competition a try.