Sounds like a sales meeting to me. New Holland holds the honor of selling the most combines in the world. Claas is number one in several countries in western Europe, but they are not the leader globally. Claas does have a first-rate chopper, and I may be inclined to believe their market share is 65%, as the hot beds for these are California, Wisconsin, and New York, to name but a few. But it is a much smaller market (units sold per year) than that for combines, and Claas's goal of being number one in the US seems a bit ambitious based upon their present position. It would be more realistic for them to set an achievable goal, such as having 5% market share. Then grow the business from there. Things won't happen overnight, no matter how much money you throw away. My 2 cents. And this is free: Not to be confrontational or start anything, but I'll weigh in on the JD 9600. My opinion is that it is one of the (if not THE) worst combines of its era in several categories: performance, grain quality, durability, cost of ownership. Now the 8820 was a tough combine. But the 9600 wasn't much of a replacement.